China accounts for more than half of the elevator market share. Anything in China's elevator industry is affecting the nerves of every elevator manufacturer. In the past few years, China's elevator production and sales have maintained a growth rate of more than 20% every year. However, starting from the real estate control policy, growth has gradually slowed down, and what is the future trend?
Trend 1: Elevator sales growth slows down
In the past few years, China's elevator demand has been strong, mainly due to the rapid development of the real estate industry in previous years. The huge market demand has not only attracted foreign brands to fully enter the Chinese market, but even small-scale companies that do not have core technology have joined the elevator industry to gain a share of the “elevator”. The impact of real estate regulation and control policies, the supporting elevator industry began to slow down the pace of progress. Some experts predict that China's elevator production and sales growth rate is about 10%, or even only 5%
Trend 2: The political market continues to heat up
As the government continues to increase the emphasis on people's livelihood projects, medical, health, sports, cultural and other related projects have also started, and the supporting elevator procurement is indispensable. For example, in 2011, the Chongqing Expo Center needed elevators and services, and the purchase amount exceeded 50 million yuan; the Tianjin Cultural Center commercial elevator project, the purchase amount exceeded 40 million yuan. Projects like this will not be less in 2012. In the case of the continuous expansion of government procurement of elevators, elevator companies also need to have key breakthroughs. You can focus on the provinces with large purchases. For example, Guangdong, Jiangsu, Fujian, Zhejiang, Guangxi, Anhui and other regions.
Trend 3: Local brands welcome the opportunity
The real estate industry continues to encounter regulation. As the elevator industry is currently dominated by newly installed elevators, the elevator industry is heavily dependent on the real estate industry. Unfavorable factors such as real estate regulation and control, and rising raw materials for elevators will lead to an acceleration in the integration and elimination of the elevator industry. In particular, those companies with smaller scales will face the risk of being unable to survive due to factors such as reduced market share and increased cost pressures. Some companies will fail due to the inability to obtain new production licenses. Those brands will take some measures to annex small businesses.
Trend 4: Security will remain the focus of attention
After the “7.5” Beijing Metro Line 4 escalator safety accident occurred in 2011, the Beijing Municipal Quality Supervision Bureau implemented the “lifelong responsibility” working mechanism of the elevator manufacturing unit in the rail transit project at the end of last year, requiring the elevator manufacturing unit to The quality problems involved in safe operation are responsible for life; after the elevator installation and renovation, the elevator manufacturing unit shall verify and debug the elevator according to the requirements, and be responsible for the verification and commissioning results; after the elevator is put into use, the elevator manufacturing unit shall The safe operation of the manufactured elevators was tracked and investigated, and the technical support and maintenance parts of the maintenance unit were given support.
The elevator safety tenure system is expected to be promoted in other fields and is also the future development trend. Founded in 1984, Guangdong Huakai Elevator Co., Ltd. is located in Foshan City, Guangdong Province, where the elevators and parts are manufactured. It is one of the enterprises involved in elevator design, production, R&D, sales and ancillary services in China's elevator industry. In the past 30 years, the development of Huakai has become an innovator in the Chinese elevator industry.
Trend 5: Increased competition in the housing market
The construction of large-scale affordable housing is like injecting a booster into the elevator company. Both foreign brands and domestic brands have taken a series of measures to enter the housing market, hoping to gain. Some elevator companies have adjusted and optimized their products to develop elevator products that are more suitable for affordable housing. For example, to make passengers take the ladder more smoothly and smoothly, it is favored by users of affordable housing. The Green Max green elevator series launched by Guangri Elevator is a mature product developed by Guangri and applied permanent magnet synchronous traction combined with frequency conversion debugging technology. It has been applied in many affordable housing projects. The foreign giants who did not pay much attention to the housing market have also begun to participate in the bidding for affordable housing projects, and the market competition is becoming increasingly fierce.
Trend 6: Green energy-saving elevators are in strong demand
Building a conservation-oriented ** has become a key task of the Chinese government for many years. As a large energy consumer, the use of energy-saving elevators has become a trend, and green energy conservation has become the main direction of the development of the elevator industry in 2012. There are several ways to achieve energy saving in elevators, namely, improving mechanical transmission and electric drive systems. For example, changing the traditional turbine worm reducer to a planetary gear reducer or using gearless transmission, the mechanical efficiency can be increased by 15% to 25%. The AC two-speed drag system is changed to the variable frequency voltage regulation (VVVF) drag system, and the power loss can be reduced by more than 20%.
Secondly, energy feedback technology can be adopted to convert excess electric energy in the capacitor into AC power with the same frequency, same phase and same amplitude as the grid, and can be provided to the grid for lighting, air conditioning and other power equipment. From the data point of view, the energy feedback technology has a significant energy saving effect. For example, a 20-storey building, a conventional elevator with a height of 1350 kg and a speed of 2.5 m/s, consumes about 800 kWh of electricity per week, while the energy-return elevator is only 600 kWh. About 30%.
In addition, the use of LED light-emitting diodes to update the lighting lamps used in elevator cars, such as incandescent lamps and fluorescent lamps, can save about 90% of lighting usage, and the lamp life is 30 to 50 times that of conventional lamps. LED lamps generally have a power of only 1W, no heat, and can achieve a variety of shape design and optical effects, beautiful and generous.
Trend 7: Service demand upgrades to maintain the market "money"
Paying more attention to the quality of maintenance is a challenge and an opportunity for enterprises. In the near future, the profit of Weibao may occupy half of the country and even exceed the profits of manufacturing. Not long ago, the General Administration of Quality Supervision, Inspection and Quarantine began to discuss that elevator manufacturers are responsible for the safety of elevators. The manufacture, installation and maintenance of elevators are all responsible for the manufacturers. This requirement seems to increase the pressure on manufacturers, and in fact, there are huge business opportunities hidden. In addition, in today's production homogenization, more and more elevator manufacturers will recognize the importance of installation and maintenance in 2012. The Chinese elevator market, which has been dominated by new elevators for more than 20 years, will usher in a new era of new equipment and maintenance.
Trend 8: IoT supervision elevators gradually promoted
At the end of last year, the Beijing Municipal Bureau of Quality Supervision said that Beijing will launch the “Elevator Internet of Things Pilot Project” and install the Internet of Things system in the elevator to reduce the trapped time caused by sudden elevator failures to prevent elevator accidents. Subsequently, the Nanjing Municipal Bureau of Quality Supervision also indicated that it will use 20 elevators to test the Internet of Things. There will be more places to take the IoT to regulate elevators.
As long as the elevator has a trapped person, the entire system will immediately start the grading response rescue mechanism, and the elevator maintenance personnel will receive the elevator failure message through the mobile phone or the network. If the maintenance personnel are not disposed of within half an hour, the supervisor of the elevator maintenance, the person in charge of the residential property company, and the elevator operation monitoring room belonging to the geological supervision department will receive the alarm short message in turn. If the accident has not been effectively processed, the sensor will automatically transmit data to the higher level authority for alarm.